Sydney | Melbourne | Cairns

Let’s get digital

“The art challenges the technology, and the technology inspires the art.” – John Lasseter 

How did you receive your bank statement this month? The latest retail offers – did they come to you by snail mail? What about your family members, do they only call you on the landline?

Digital tech is here to stay, and our team of specialists work with clients to embrace this new dawn.

We’re against complexity. We know that simple, clear and punchy digital messaging is the only way to reach your audience. This is not just a lot of words – it’s our ethos. Our digital services are explained to you in real terms, developed in technical terms and delivered to provide superior performance and results. Our digital services include behavioural targeting, social media, search engine optimisation (SEO), digital advertising, e-newsletters and websites.

Our digital services connect your business, product or service with a global audience, in a way that is engaging and exciting.

Change is certain, especially in the digital world – and it’s hard to keep up. Technology advances, screen sizes get smaller (and then bigger again!), search engine algorithms have too many updates to mention. How about keeping it real Google? Can we stick with one mobile phone update please?

Don’t worry, you don’t need to know how to code, you don’t need to learn how to make your website responsive – we know all about it for you.

Websites

Websites are one of the most important tools when it comes to digital marketing. A good website will be optimised for SEO, be rich with key word density, easy to navigate and appealing to your target market. It will also contain and provide the functionality you want, to engage and excite your audience. Paykel Cairns are a full creative, digital service agency. We don’t just do websites, we do great websites.

Our websites are intuitive to mobile technology and designed and written for the search engines and your customers. Paykel Cairns website services include domain name registration and renewal, website hosting, copy writing, design and development. We also do digital marketing and social media.

Social media

Social media is powerful. It’s the new connector. Social media platforms provide an ‘informal’ channel of communication between your business or brand and consumers. Social media includes different elements, from Facebook and Twitter, to LinkedIn and Google Plus, it can also include YouTube, Trip Advisor, Instagram, blogs and more.

Do you need to be on all of them? Are they relevant for your business? Our specialists are social media experts. We know how it works and who it works for. We also know who it doesn’t work for and what not to do.

Paykel Cairns’ digital team offer professional, personal social media services and advice. From setting up accounts to rolling out a strategy, we can do it all.

SEO

SEO stands for search engine optimisation. What is it? Exactly that. SEO ensures your website is optimised to provide the very best performance and results on the search engines. What good is your website if people can't find it on Google?

Some ingredients are good for SEO and some aren’t. Paykel Cairns provides all of their digital customers with SEO services, designed to maximise online performance and results.

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Digital advertising

As a part of the national Paykel group, Paykel Cairns offers customers the benefits of one of Australia’s largest independently owned media buying agencies.

Digital advertising is a critical component of any advertising campaign. No matter your business, product or service, you can guarantee a percentage of your customers are searching for it online. Digital advertising services include but are not limited to: simple banner advertising, to run-of-site sponsorships, cross-platform social media campaigns and email direct marketing (EDM).

At Paykel, we want your online advertising to complement your offline advertising, providing an integrated, wide reaching and yet focused approach, capturing the attention of your target market in the most cost effective way possible.

E-newsletters

E-Newsletters are another digital service provided by Paykel Cairns.

We can do it all, from recommending the best platform and program to collect and store e-newsletter recipients, to designing, creating, writing and sending e-newsletters for you. For those that don’t know, e-newsletters are electronic newsletters sent via an email address, to a group of recipients who have subscribed to receive them.

E-newsletters can be considered spam if you are sending them to people who have not subscribed and agreed to receive them. You can be penalised and fined for doing this. When considering e-newsletters, you need to be informed. Paykel Cairns are the e-newsletter specialists.

At Paykel, our digital services are driven by a desire to stay current and keep it real.  Contact us today.